Joe Primo, Grateful Living

Joe Primo is the Chief Executive Officer of Grateful Living. He is a passionate trainer, community-builder, and program developer whose accomplishments in the field of grief made him a leading voice on resilience and adversity. Grateful living became a pillar to his work since his first introduction to Br. Dr. David Steindl-Rast in 2005. An entrepreneurial leader, Primo designed, built, expanded, and led Good Grief, Inc., the largest children and family bereavement organization in the Northeast, from 2007-2022. His TED talk, “Grief is Good,” reframed the grief paradigm as a responsive resource. He is the author of “What Do We Tell the Children? Talking to Kids About Death and Dying” and numerous articles.